Privacy Policy

Last updated: 27 March 2026

This Privacy Policy explains how Maslin Enterprises Pty Ltd (ABN 87 118 426 190) trading as Smally Digital ("we", "us", "our") collects, uses, discloses and stores personal information when you use Smally Analytics and related services.

1. Who we are

Entity: Maslin Enterprises Pty Ltd (ABN 87 118 426 190)
Contact: [email protected]
Jurisdiction: New South Wales, Australia

2. Information we collect

We may collect:

  • Account details such as name, business name, email address, phone number and login credentials.
  • Service usage and configuration details, including selected settings and connected integrations.
  • Website analytics event data submitted through your tracking script (for example page URLs, referrers, device type, event type, timestamps, and session identifiers).
  • Billing and subscription details processed through our payment provider (we do not store full payment card details).
  • Support communications and diagnostic logs needed to operate and improve the service.

3. How we collect information

We collect information when you:

  • create or use an account;
  • install and run our tracking script on your websites;
  • connect third-party services such as Google Search Console or Bing Webmaster;
  • interact with our support team.

4. Why we use information

We use information to:

  • provide, secure and maintain Smally Analytics;
  • generate reports and insights requested by you;
  • process subscriptions and manage billing;
  • respond to support requests and troubleshoot issues;
  • improve performance, reliability and product quality;
  • comply with legal obligations.

5. Cookies and tracking technologies

Our tracking script may use cookies or similar browser storage to distinguish sessions and visitors. You are responsible for obtaining any consent required on your own websites under applicable privacy and cookie laws.

6. Disclosure to third parties

We may disclose information to trusted service providers, including:

  • payment processors (for example Stripe) for subscription and billing processing;
  • cloud and hosting providers used to run our service;
  • integration providers (for example Google or Microsoft) where you choose to connect those services.

We do not sell personal information. We may disclose information where required by law, regulation, court order, or lawful government request.

7. Overseas disclosure

Some service providers may store or process data outside Australia. Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place.

8. Data retention

We retain data only for as long as needed for service delivery, legal compliance, and legitimate business purposes. Retention periods may vary by plan settings and operational requirements.

9. Security

We take reasonable technical and organisational measures to protect information from misuse, interference, loss, unauthorised access, modification or disclosure. No method of transmission or storage is completely secure.

10. Access and correction

You may request access to, or correction of, personal information we hold about you by contacting [email protected].

11. Complaints

If you have a privacy concern, please contact us first at [email protected]. We will investigate and respond within a reasonable timeframe.

12. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will be available in-app and will include the revised "Last updated" date.