Privacy-Focused Web Analytics

Privacy-focused analytics for small businesses that still need clear answers.

Smally Analytics helps small-business owners understand traffic, customer actions, and reporting trends with a lighter, privacy-conscious analytics approach.

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What this means in practice

a lightweight website analytics setup
simple reporting for SMB owners
tracking focused on business actions
less pressure to run an oversized analytics stack

Privacy-focused does not have to mean low-value reporting

Many small businesses want website visibility without feeling like they need a huge analytics implementation just to answer simple questions.

Smally is positioned around practical reporting, customer actions, and owner-friendly insight rather than a sprawling analytics workflow.

Good fit for businesses that want:

simple website visibility
fewer moving parts
clear customer-action tracking
reports that are easier to understand

What Smally helps you see

The focus is on useful website insight, not feature sprawl.

Traffic and engagement

Pageviews, visitors, sessions, bounce rate, time on page, top pages, and device mix.

Customer actions

Phone clicks, email clicks, form submissions, bookings, and other business outcomes.

Plain-English reporting

Simple summaries and optional Strategic Reports to help owners make decisions faster.

Why a small business might prefer this approach

A local business, service business, consultant, or small team often needs business clarity more than analytics depth.

That makes a lighter, privacy-focused setup appealing when the goal is to understand the website and move on with the day.

A practical privacy-first fit

less complexity
clearer owner reporting
lighter implementation burden
business-focused measurement

Choose privacy-focused analytics that still helps you run the business better

Start simple, verify tracking quickly, and focus on the reports and customer actions that actually matter.

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Last updated: 27 March 2026

This Privacy Policy explains how Maslin Enterprises Pty Ltd (ABN 87 118 426 190) trading as Smally Digital ("we", "us", "our") collects, uses, discloses and stores personal information when you use Smally Analytics and related services.

1. Who we are

Entity: Maslin Enterprises Pty Ltd (ABN 87 118 426 190)
Contact: [email protected]
Jurisdiction: New South Wales, Australia

2. Information we collect

We may collect:

Account details such as name, business name, email address, phone number and login credentials.
Service usage and configuration details, including selected settings and connected integrations.
Website analytics event data submitted through your tracking script (for example page URLs, referrers, device type, event type, timestamps, and session identifiers).
Billing and subscription details processed through our payment provider (we do not store full payment card details).
Support communications and diagnostic logs needed to operate and improve the service.

3. How we collect information

We collect information when you:

create or use an account;
install and run our tracking script on your websites;
connect third-party services such as Google Search Console or Bing Webmaster;
interact with our support team.

4. Why we use information

We use information to:

provide, secure and maintain Smally Analytics;
generate reports and insights requested by you;
process subscriptions and manage billing;
respond to support requests and troubleshoot issues;
improve performance, reliability and product quality;
comply with legal obligations.

5. Cookies and tracking technologies

Our tracking script may use cookies or similar browser storage to distinguish sessions and visitors. You are responsible for obtaining any consent required on your own websites under applicable privacy and cookie laws.

6. Disclosure to third parties

We may disclose information to trusted service providers, including:

payment processors (for example Stripe) for subscription and billing processing;
cloud and hosting providers used to run our service;
integration providers (for example Google or Microsoft) where you choose to connect those services.

We do not sell personal information. We may disclose information where required by law, regulation, court order, or lawful government request.

7. Overseas disclosure

Some service providers may store or process data outside Australia. Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place.

8. Data retention

We retain data only for as long as needed for service delivery, legal compliance, and legitimate business purposes. Retention periods may vary by plan settings and operational requirements.

9. Security

We take reasonable technical and organisational measures to protect information from misuse, interference, loss, unauthorised access, modification or disclosure. No method of transmission or storage is completely secure.

10. Access and correction

You may request access to, or correction of, personal information we hold about you by contacting [email protected].

11. Complaints

If you have a privacy concern, please contact us first at [email protected]. We will investigate and respond within a reasonable timeframe.

12. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will be available in-app and will include the revised "Last updated" date.

Last updated: 27 March 2026

These Terms of Service ("Terms") govern your access to and use of Smally Analytics and related services provided by Maslin Enterprises Pty Ltd (ABN 87 118 426 190) trading as Smally Digital ("we", "us", "our"). By using the service, you agree to these Terms.

1. Provider details

Entity: Maslin Enterprises Pty Ltd (ABN 87 118 426 190)
Contact: [email protected]
Jurisdiction: New South Wales, Australia

2. Eligibility and account responsibility

You must have authority to enter these Terms for yourself or your organisation.
You are responsible for account credentials, account activity, and maintaining account security.
You must provide accurate and current information.

3. Service use

You may use the service only for lawful purposes.
You must not use the service to infringe rights, send malicious code, or interfere with service operations.
You are responsible for compliance on your websites, including obtaining any required user consents for tracking.

4. Subscriptions, fees and billing

Paid features require an active subscription.
Fees, inclusions and limits are as shown in your current plan.
Payments are processed by third-party providers such as Stripe.
Unless stated otherwise, fees are non-refundable to the extent permitted by law.

5. Data and privacy

You retain responsibility for the data you submit through the service.
You grant us the rights necessary to host, process and display your data to provide the service.
Our handling of personal information is described in the Privacy Policy.

6. Integrations and third-party services

Optional integrations (for example Google Search Console and Bing Webmaster) are provided on an "as available" basis and depend on third-party platforms. We are not responsible for third-party platform changes, outages or policy updates.

7. Availability and changes

We may update, modify, suspend or discontinue features from time to time. We aim to provide reliable service but do not guarantee uninterrupted availability.

8. Intellectual property

We retain all rights in the service, software, branding and documentation, except for your rights in your own data and content.

9. Warranties and liability

To the maximum extent permitted by law, the service is provided "as is" and "as available". We exclude implied warranties not capable of exclusion under law. Our liability is limited to the minimum extent required by applicable law and, where permitted, to re-supply of services or payment of the cost of re-supply.

10. Indemnity

You indemnify us against claims, losses and liabilities arising from your unlawful use of the service, your breach of these Terms, or your failure to obtain required permissions or consents.

11. Suspension and termination

We may suspend or terminate access where reasonably necessary, including for security, non-payment, misuse, or legal compliance. You may stop using the service at any time.

12. Governing law

These Terms are governed by the laws of New South Wales, Australia. You submit to the non-exclusive jurisdiction of the courts of New South Wales.

13. Changes to these Terms

We may update these Terms from time to time. Continued use after updates indicates acceptance of the revised Terms.